Built by founders. For founders.
Twenty years building across distribution, retail, hardware, and software. The advice holds up because we've lived the work.
A founder's journey, across industries and borders.
I started in physical products. Distribution, e-commerce, retail. I sold into Walmart, Costco, and Best Buy. I managed manufacturing in China. I learned how to sell at scale and build supply chains across borders.
In the second half, I pivoted to technology. Mobile apps, hardware, smart-energy. I raised capital, partnered with utilities like Hydro-Québec, Duke Energy, and Alabama Power, and went through programs that don't hand out spots.
Over the last 15 years, I've worked with tech, SaaS, manufacturing, service businesses, and plenty of others. B2B, B2B2C, B2C. Different industries, different revenue models, same patterns at the core. After enough of them, the constraints show themselves quickly. So do the bottlenecks. And so does the path through.
Cross-border is more than a service line for me. It's my actual life. I've expanded businesses from Canada into the US and from the US into Canada. I've raised money on both sides of the line. I've sold to American buyers and Canadian buyers and learned where the playbooks diverge. Most advisors guess at this. I've lived it.
That's what you're hiring when you work with me. Twenty years of patterns, two decades of bets that worked and a handful that didn't. The lessons compound.
Programs that shaped the work.
I've gone through some of the best founder programs in North America. They didn't just open doors. They sharpened how I think about building, selling, and scaling.
I give first. I work with people who move.
I work with givers, not takers. Founders who decide fast and execute instead of debating for a month. Founders who pivot quickly when something isn't working and step outside their comfort zone to change how they operate. I don't work with people who need to control everything. The work gets too close for that to end well.
Want the full story?
There's more behind this brand than the work itself. Where I came from, what I've built, what I've broken, and where I'm going. That lives on my personal site.
Visit jonathanlamer.com (coming soon) →Want to put this in your corner?
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